For immediate release JY&A
Jack Yan, CEO
Jack Yan & Associates
T 64 4 387-3213, F 64 4 387-3213
Simon Casey, Managing Director
T 64 4 386-3588
Tim Johnson, Managing Director
T 64 3 960-2371, F 64 3 960-2953
Niue turns to Kiwi innovators for on-line booking system
Wellington, September 3 (JY&A
Media) Niue Island is making history by installing its
very first-ever real-time booking and distribution system as part
of developing their main economic industrytourism. Christchurch-based
SAFI Technologies Ltd. won the contract with funding made available
from the United Nations Development Programme (UNDP),
undertook an extensive international search and chose Wellington,
New Zealand-based Seekom Ltd., developers of an innovative, tailor-made
real-time booking distribution system.
We were delighted when we found that the
best product came from a New Zealand company, says Tim Johnson,
managing director of SAFI. Mr Johnson says that Seekoms system
won the day as it could handle accommodation, rental vehicles, tours
and activities and could provide instant confirmation booking capability
not only to the public, but also to the trade.
Because Niue has a small product base, it
was critical to have a system that could distribute real time availability
to international sales channels on a shared, rather than allotment,
basis, he says. Seekom can provide this.
By bringing our technology up to date, we
can level the playing field and compete successfully with first-world
countries. We will now be able to give our visitors and business
partners the convenience and certainty of real time availability
and instant confirmation. Our local tourism operators are very enthusiastic
and excited about the system as it will help them improve operating
efficiency to boost bookings and increase bottom-line results,
says Ida Talagi-Hekesi, Director, Niue Tourism.
Seekoms booking system and GDS has been
installed for Niue Tourist Office, according to managing director
While were accustomed to developing
systems for companies and chains, were very enthusiastic about
this new agreement with Tourism Niue, which will see us creating
one for an entire nation, says Mr Casey.
Behind the technology
Mr Casey says that Seekoms advantage is its ability to connect
tourism suppliers and sales channels in real time. When a booking
is made by a customer, both the operator and customer know about
it instantly. We know that the conversion rate of enquiries
to bookings is much higher where the operator can provide instant
confirmation. Our GDS enables even the smallest operator to provide
real-time inventory to an unlimited number of sales channels because
it is not allotment-driven but provides availability on a shared,
first-come, first-served basis.
In the traditional fixed allocation system, even
on the internet, the supplier deals with sales channels and customers
separately and does not have an instant handle on what has been
The traditional system causes massive dilemmas
for tourism suppliers. They have to wonder about how much inventory
to give to a sales channel. They are unsure of what they can sell
directly. They also need to log in to a resellers website
to check on progress or provide updates.
The technical aspects
Seekom calls its booking and GDS system iBex (Internet Booking Exchange).
It is run on a central database in an open system environment. It
has an XML based interface that uses internationally recognized
Open Travel Alliance messaging.
Images for this release may be downloaded at <http://jya.net/070902pr0.htm>.
Seekom was established in 2002 by IT and travel industry professionals
with a vision of providing low-cost, functionally rich booking solutions
to tourism operators. From its beginnings in accommodation systems,
it rapidly expanded to become the leading supplier of rental car
booking systems in New Zealand and now offers online booking, management
and distribution solutions for wholesalers. Seekomís website is
About SAFI Technologies
SAFI Technologies (www.safitech.com)
is a Christchurch, New Zealand-based company which specializes in
IT-related consultancy and services, specifically relating to software
development and web based services. SAFI has considerable experience
working in the Pacific Islands and has also recently acquired a
US-based company to extend its US operations.
Niue Tourist Office
Niue Tourist Offices website is at www.niueisland.com.
Notes to editors
iBex is a registered trademark of Seekom Ltd. All other trade marks
are the properties of their respective owners and are only used
in a descriptive fashion without any intention to infringe.