For immediate release
Jack Yan heads to Stockholm and Paris to promote Wellington
Mayoral candidate wants to build his tech and creative cluster programmes
Wellington, January 19 (JY&A
Media) Publisher and branding expert Jack Yan will combine his
work and his love for Wellington in a European speaking tour beginning
next week, as part of his 2010 mayoral bid.
VIPs from Sweden and Norway are attending Mr Yan's
lecture on the morning of the 26th in Stockholm.
It is the maiden presentation of well known Swedish
speaker and author Stefan Engeseth's Unplugged Speeches series,
where presenters are asked to make do without Powerpoint and other
Mr Yan is heading to Stockholm, Malmö and
Kristianstad, all in Sweden, to talk about branding and modern democracy,
and to promote Wellington.
It happens to be election year in Sweden, too,
with the General Election on September 19a few weeks before
Wellingtons local body elections.
During the journey, Mr Yan says he is on the lookout
for opportunities for Wellington, especially programmes that will
enhance his free wifi and creative cluster policies. He is also
investigating environmental programmes, since Sweden announced it
would phase out fossil fuels by 2030.
Sweden is known as a progressive, high-tech
country that many of us regard as a benchmark. Since the New Zealand
Government opened an embassy there in 2008, it has obviously recognized
the potential of bilateral relations, he says.
It is the responsibility of cities to find
ways to harness that potential, which is, in part, what this tour
My other mission is educational: to talk
about professional developments in branding and democracy.
Afterwards, he heads to Paris as a director of
the Medinge Group, the think-tank
that hands out the Brands with a Conscience prizes each year, to
speak at and attend the 2010 ceremony.
Images for this release may be downloaded at <http://jya.net/100119pr0.htm>.
About Jack Yan
Jack Yan founded Jack Yan & Associates (http://jya.net),
one of the world’s first virtual firms, in 1987. His company is
based or represented in over a dozen countries worldwide. Among
his company’s interests are business consulting, imaging, software
and media, including the fashion magazine brand Lucire.
He writes on topics, ranging from branding and business responsibility
to fashion and typography, in numerous publications worldwide and
is a regular international speaker. His personal site is at www.jackyan.com,
and features a highly regarded blog. He is a director of the Medinge
Group (http://medinge.org), a think-tank
in Sweden devoted to cutting-edge branding.
About Jack Yan & Associates
Started in 1987, Jack Yan & Associates is a communications
company with businesses in brand consulting, font software and media.
JY&A Consulting is connected to the Medinge Group think-tank
of Sweden, through its founder Jack Yan. JY&A Fonts is New Zealands
first digital typefoundry and the leading player in the country.
JY&A Media is an early pioneer in online publishing, with its
first digital magazine launched in 1992; its ventures include Lucire,
the international fashion magazine. Jack Yan & Associates is
headquartered in Wellington, New Zealand, but has divisions, representatives,
licensees and other presences globally.
About the Medinge Group
Founded in 2002, the Medinge Group first published a brand manifesto
of eight statements encapsulating a vision of healthy brands for
the future. In 2003, the group authored a collection of essays entitled
Beyond Branding, which explored the ways in which brands
could add value within alternative business and social models. In
2004, the group established the annual Brands with a Conscience
list to recognize organizations who epitomize humanistic behaviour;
in 2006, Medinge added a special category of recognition named in
honour of its late colleague Colin Morley, which acknowledges excellence
by an NGO, in keeping with Colin’s humanistic vision. The Medinge
Group maintains an online, automated speakers’ and experts’ bureau
accessible through its web site, www.medinge.org.
In 2007 Medinge launched an online resource, The Journal of the
Medinge Group, a digital anthology of papers and articles written
by Medinge members.
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