For immediate release JY&A Consulting
JY&A Consulting revamps logo for New Zealand’s Alliance Party
Wellington, May 9 (JY&A
Media) New Zealand political party, the
Alliance, is looking more modern and relevant, thanks to its
new logo by JY&A Consulting (http://jya.net/consulting).
Devised by JY&A Consulting’s Jack Yan, the
new logo signifies a new beginning for the democratic socialist
Mr Yan says that he has been a keen observer of
general elections in the UK, US and New Zealand since the 1980s
and that played a part in his team’s design.
He says the Conservatives in 1983, Labour in the
UK in 1997 and 2002 and Labour in New Zealand in 1999 and 2003 had
certain commonalties in their campaigns, centring around typography.
He also said that in those years, the party’s
name was important, not the symbol—hence the traditional Labour
rose was not present on that party’s election materials in 1997
By abandoning the old A symbol of the Alliance
and concentrating on the word, Mr Yan says that the party looks
more professional and ready.
The Alliance has contested every General Election
in New Zealand since 1993. However, due to party changes it is trying
to rebuild itself for the country’s General Election later this
‘We have two major parties in New Zealand that
vote pretty much the same on all issues,’ says Mr Yan, ‘and minor
parties that get ignored because of a lack of visibility. I wanted
to change that. Why should minor parties be laboured with second-rate
The logo is based around the Frutiger typeface
and its lettering is predominantly in red, with a red dot over the
i in Alliance to signify its environmental awareness.
He says the letter i also shows the humanizing
aspect of the party.
‘As a piece of design I think it looks more cohesive
than the committee-led logos of National and Labour,’ he says, criticizing
the major two parties in New Zealand.
‘I was given a lot of freedom, which is a good
sign of how the party leadership handles matters. It clearly believes
in trusting the right people.’
As well as heading JY&A Consulting’s parent,
Jack Yan & Associates, Mr Yan
co-wrote Beyond Branding in 2003 and is a director of the
Medinge Group, a branding think-tank based in Sweden.
In October 2007 he was a keynote speaker for the
Alliance Party at its annual conference.
Images for this release may be downloaded at <http://jya.net/080509pr0.htm>.
About JY&A Consulting
JY&A Consulting (http://jya.net/consulting)
is part of Jack Yan & Associates, an independent global communications
company founded in 1987. With representation in Wellington, Christchurch,
New York, San Francisco, London, Stockholm, Milano and Jerusalem,
JY&A Consulting tailors solutions using researched business principles,
based around the organization’s vision and identity. The company
specializes in identity, branding, marketing strategy and global
strategy. Its clients have included small businesses, non-profit
organizations and Fortune 500 companies.
About the Alliance
The Alliance is a New Zealand registered political party that has
contested every General Election since 1993. It is a broad inclusive
party of the left with policies based on democratic socialist principles:
democracy, equality and social ownership. It combines a concern
for the protection of the environment with the need to create a
democratic economy and a modern welfare state.
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates
and subject to protection in certain jurisdictions. All other trade
marks are the properties of their respective owners and are only
used in a descriptive fashion without any intention to infringe.