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JY&AC practice areas
Individual areas will be expanded upon as this site is updated.
We deal with these areas in the context of branding, marketing strategy
and global strategy.
Automotive
Marketing and branding strategy for automotive retail and NPD, including
tying branding to automotive design; projecting consumer behaviour;
public relations
Banking and finance
Branding and rebranding for commercial banking, insurance, diversified
financial institutions
Business development and organizational change
Organizational behaviour issues, integration and development
of new corporate culture, mergers and acquisitions
Consumer behaviour
Image effects on consumers, tracking studies, formal academic
research
Country image
Country-of-origin effects, how image impacts on product perception
and brand; national branding programme issues
Entertainment
All sectors including film, television, video, CD-ROM, new media
and new technological impact, including WAP, cellular technologies
Fashion and lifestyle
Fashion labels and brand extensions; brand creation; promotion and
advertising; full-service marketing communications including events
and environmental design
Globalization including its effects on domestic markets
Adapting global strategies; how host countries will receive global
marketing and branding efforts; consumer perceptions of marketing
and branding
Global strategy
Globalization; keeping global strategies on track without developing
resentment from local markets; promoting an entrepreneurial spirit
and corporate citizenship in global organizations; marketing analyses
to ensure global decision-making in different markets; game theory
Law
Through our partner firm 01 Patents
Ltd., a range of intellectual property legal services
Marketing research and statistical analyses
Academically rigorous MR, statistics and modelling; projections,
backing up marketing theory with hard data and analyses
Marketing strategy
Development of vision programmes, competitive research, formulation
of strategy, milestone development, implementation with market orientation
and branding emphasis; programme release, tracking studies; electronic
marketing issues
Media and publishing
Serving online and offline media, including television, print, web
publishing, leveraging brands across media, diversification, cross-media
strategies, best practice for online ventures and how to create
cross-media model to be inclusive of new media and their audiences
Non-governmental and non-profit
Includes organizations that have unconventional commercial structures,
how to overcome credibility gap, increasing awareness of brands,
application of commercial theories without losing the organization’s
true aims
Organizational leadership
Incorporating branding into vision setting and vision programmes,
dealing with future customers, handling internal issues with branding,
leadership in a varied and rapidly changing world
Product design, innovation and NPD
The development of products that are consistent with the branding
philosophy, vision and image, looking at NPD holistically
Technology
Future technologies, impact of new entrants, individual tools such
as cellular phones, text messaging
Utilities
Issues of state management, privatization, marketing to new consumers,
M&A, rebranding, culture change to face new realities, with
emphasis on branding and new media
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