Embargoed till October 8, 2007 NZDT JY&A Media

Contacts: Li Ling Ng, Director The H Initiative C 64 21 313-880 E liling@thehinitiative.co.nz	Paula Taylor Mental Health Foundation T 64 9 300-7025
Jack Yan, CEO Jack Yan & Associates T 64 4 387-3213, F 64 4 387-3213 E jack.yan@jyanet.com

Look great, do good with Mental Health Foundation T-shirts

Wellington, October 8 (JY&A Media) New Zealand label, the H Initiative, has launched a streetwear T-shirt range together with the Mental Health Foundation of New Zealand to coincide with Mental Health Awareness Week, 8–14 October 2007.
   The range consists of four great designs on high quality cotton, sweatshop-free T-shirts. Each T-shirt retails at $59·95 and comes in men's and women's fitted sizes. The range will be available from Paris Texas stores and online at www.thehinitiative.co.nz from 8 October. A proportion of the retail price is given to the Mental Health Foundation.
   Mental Health Foundation Chief Executive, Judi Clements, says, ‘We are delighted to have the opportunity to work with the H Initiative on this range of contemporary charity T-shirts. Every year one in five people will experience mental illness, so it is our hope that the T-shirts will get people talking about mental health and help us to reach people who we might not otherwise reach.’
   The woman behind the H Initiative, Li Ling Ng, says the T-shirts are designed to help raise awareness about mental health. Positive messages of talking things out and normal being overrated are integrated into the T-shirt designs, which feature handstands, gingerbread men talking with paper cups, speech bubbles and a globe of figures. Designs were provided by the H Initiative, Olivier Perkins of Spore Design, and an anonymous New Zealand designer.
   ‘It’s simple: you can look great in a T-shirt and, at the same time, do good by helping to make mental health everybody's business,’ says Mrs Ng.

Images
Images for this release may be downloaded at <http://jya.net/071003pr0.htm> and <http://jya.net/press/photo-hinitiative.htm>.

About the H Initiative
The H Initiative is a street wear fashion label playing Robin Hood. We all know that we love spending on ourselves—but we still want to help out somehow! So, why not kill two birds with one stone: look great, do good. Get a T-shirt, look great in it, and we will make sure that a portion of what we get goes to charity and good causes. Simple as that.

About the Mental Health Foundation
The Mental Health Foundation is a charitable trust that aims to make mental health everybody's business. We want to see workplaces, communities, government structures, and policies that promote wellbeing and that value diversity and recognize and build on people’s strengths. We want people to be confident in the knowledge they have about how to safeguard and enhance their wellbeing.

Notes to editors
All trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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